CERTIFICATIONS
GOOGLE ADS FUNDEMENTALS CERTIFICATION
The Google Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.
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GOOGLE ADS SEARCH CERTIFICATION
The Google Search Ads certification is explained as building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.
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GOOGLE ANALYTICS 4 CERTIFICATION
The Google Analytics certification is deemed as the ability to use Analytics 4 to gain valuable insights and make marketing decisions. Certified users have demonstrated an understanding of Google Analytics, including how to set up and structure a property, and use various reporting tools and features.
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GOOGLE ADS DISPLAY CERTIFICATION
The Google Display certification is recognized as the ability to develop effective display strategies and campaigns that achieve specific marketing goals. The Google display certification serves as the ability to generate a plan to increase awareness, consideration, action and retention using Google Display. In addition to developing plans to reach new and existing customers with Google Display Audiences.
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GOOGLE ADS VIDEO CERTIFICATION
The Google video certification is classified as the understanding of how to drive successful campaign outcomes for awareness, consideration, and action goals using YouTube and Google Video advertising solutions. The video ads certification also encompasses the ability to drive awareness, grow consideration, and drive action with YouTube and Google Video advertising solutions.
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GOOGLE ADS CREATIVE CERTIFICATION
The Google ads creative certification coined as is ability to make effective ads for Video, Display, App, and Search campaigns. Certified users posses the understanding of how to make effective ad creative based on Google's research-backed guidance and use helpful tools and resources throughout the creative life cycle. In addition to being able to boost creative performance with experimentation.
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GOOGLE AI-POWERED PERFORMANCE ADS CERTIFICATION
Google's AI-Powered Performance ads certification is better known for users ability to know the importance of Google’s cross-channel AI solutions and the ability how to create and optimize these campaigns to achieve business goals. In addition, certified individuals will understand how to prepare an AI automation strategy that aligns to business goals.
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HUBSPOT INBOUND MARKETINGThe HubSpot Inbound Marketing Certification is deemed as the skilled & full capability of implementing the inbound marketing methodology. This certification entails prior test on best practices and the capability of applying them to attract strangers, to convert visitors, to close leads, into delighted customers.
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HUBSPOT EMAIL MARKETING
The HubSpot Email Marketing Certification is deemed as capability of building an email marketing strategy of trust. This certification encompasses strategies that include but are not limited to: segmentation, high-performing email sends, outlining email design & email deliverability.
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HUBSPOT CONTENT MARKETING
The HubSpot Content Marketing Certification is deemed as the skilled & full capability of implementing a content marketing methodology. This certification has been tested on best practices & applying them to long-term content planning, content creation, promotion & analysis of identifying increasing results through growth marketing.
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